Amazon Adds Budget Controls to Curb Zerodollar Promotions

Amazon Adds Budget Controls to Curb Zerodollar Promotions

Amazon promotions receive a significant upgrade with the addition of budget control! This article provides a detailed interpretation of the new rules, teaching you how to rationally set promotion budgets and effectively control off-Amazon traffic costs, avoiding the 'free purchase' tragedy and achieving a win-win situation for sales and profits. Say goodbye to uncontrolled promotions and embrace precise marketing, ensuring every penny is well spent. Learn how to optimize your Amazon promotions with effective budget management and targeted traffic strategies for maximum ROI.

12/31/2025 Logistics Industry Insights
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Amazon Launches find Similar Items Tool for Sellers

Amazon Launches find Similar Items Tool for Sellers

Amazon's launch of the 'Find Similar Items' feature presents both opportunities and challenges for sellers, potentially redistributing traffic. This article analyzes the impact and proposes strategies: Firstly, create new traffic sources, such as participating in the Climate Pledge Friendly program. Secondly, enhance product strength and build brand value by differentiating marketing and providing excellent customer service to foster loyalty. Embracing change is key to success in this evolving landscape. Sellers must adapt to thrive in the new environment.

12/31/2025 Logistics Industry Insights
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Amazon Sellers Turn to Crossborder Ecommerce Amid Costcutting

Amazon Sellers Turn to Crossborder Ecommerce Amid Costcutting

Amazon is facing a significant drop in market value and a wave of layoffs. Sellers are challenged by rising costs and increased competition. To navigate these difficulties and achieve growth, sellers need to focus on refined operations, diversify channels, improve product quality, pay attention to emerging markets, and embrace digitalization. By adopting these strategies, sellers can overcome cost obstacles and achieve growth despite the challenging environment.

12/31/2025 Logistics Industry Insights
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Amazon Sellers Boost Sales with Keyword Optimization Strategies

Amazon Sellers Boost Sales with Keyword Optimization Strategies

This article provides an in-depth analysis of Amazon Listing keyword placement strategies. It emphasizes the importance of keyword research and details how to strategically place keywords in the title, bullet points, A+ page, and Search Terms. The article also discusses how to evaluate performance and optimize keyword placement for improved product visibility and increased sales on Amazon. It guides sellers through the process of leveraging keywords effectively to boost their product's overall performance.

01/04/2026 Logistics Encyclopedia
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Amazon Sellers Face German Packaging Law Compliance Challenges

Amazon Sellers Face German Packaging Law Compliance Challenges

This article provides an in-depth analysis of the German Packaging Act (VerpackG), offering a comprehensive compliance guide for Amazon Germany sellers. It covers the registration process, reporting requirements, service cycles, recycling symbols, and Amazon's key review points. The article emphasizes a data-driven compliance strategy to help sellers avoid fines of up to €50,000 and improve operational efficiency and brand image. By understanding and adhering to these regulations, sellers can ensure smooth operations and avoid penalties within the German market.

01/04/2026 Logistics
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Amazon and Walmart Vie for Digital Retail Dominance

Amazon and Walmart Vie for Digital Retail Dominance

E-commerce giants Amazon and Walmart are actively merging online and offline channels. Amazon is expanding its physical retail presence through technological innovation, while Walmart is focusing on e-commerce to build an omnichannel retail empire. Facing market changes, Chinese sellers need to optimize their overseas expansion strategies, accurately target customer groups, and embrace omnichannel brand experiences to gain an advantage in the future retail battle. This includes adapting to new consumer behaviors and leveraging data analytics to personalize the shopping experience.

01/04/2026 Logistics Industry Insights
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Amazon Tightens Brand Registry Rules Removes Unverified Sellers

Amazon Tightens Brand Registry Rules Removes Unverified Sellers

Recently, a large number of Amazon sellers have had their brand registries removed, causing industry shock. The reason may be related to the inconsistency between the store entity and the brand owner, but the official explanation is a new round of brand verification. Sellers need to prepare trademark certificates, authorization letters, production certificates, product pictures, business licenses and other materials for appeal. This event serves as a warning to sellers about the importance of compliant operation on Amazon.

01/04/2026 Logistics Industry Insights
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Amazon Sellers Adapt Strategies Amid Shifting Traffic Trends

Amazon Sellers Adapt Strategies Amid Shifting Traffic Trends

This article delves into Amazon's traffic allocation mechanisms, providing differentiated product selection strategies for various seller types. It covers product sourcing channels, processes, market validation, and risk mitigation, helping sellers accurately select products and tap into blue ocean markets in the new landscape. The strategies aim to optimize product choices based on traffic patterns and seller profiles, ultimately increasing sales and profitability on the Amazon platform.

01/04/2026 Logistics Industry Insights
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Amazon Launches AWD to Ease Seller Inventory Strains

Amazon Launches AWD to Ease Seller Inventory Strains

Amazon introduced AWD (Amazon Warehousing & Distribution) network to help US sellers solve peak season replenishment challenges. AWD offers a pay-as-you-go warehousing solution that ensures sufficient FBA inventory and avoids stockouts through automated replenishment and global inventory monitoring. The article also shares practical tips for applying to increase replenishment limits for free.

01/04/2026 Logistics
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Amazon Sellers Leverage Tacos to Boost Brand Growth

Amazon Sellers Leverage Tacos to Boost Brand Growth

This article delves into the significance of TACoS (Total Advertising Cost of Sales) on Amazon, emphasizing its strategic importance as a metric for measuring the relationship between advertising spend and overall sales for long-term brand growth. By analyzing TACoS trends, it provides sellers with practical advice on optimizing advertising strategies and enhancing brand value, ultimately helping brands achieve sustainable growth in the Amazon marketplace. Understanding and managing TACoS is crucial for efficient ad spending and maximizing return on investment, leading to improved profitability and brand recognition.

01/04/2026 Logistics Industry Insights
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